Modern Networking Explained in 6 Easy-to-Apply Steps
Creating a network that will move you and your business forward
Business — Connecting
- Business: the conversion of relevant contacts into profitable relationships
- Connecting: the human connection before a business connection
What you’ll get
- Overcome boundaries in regards to networking, communicating and implementing the right use of today’s social media platforms.
- Create a sustainable and engaged audience, without spending money on mass advertisement, but instead spending time on increasing your network of relevant contacts by connecting with them more personally.
- Attract relevant contacts, online and offline that have the potential to be converted into real profitable relationships.
People who are looking for ways to convert their relevant contacts into profitable relationships. You can be an entrepreneur, an employee or a job seeker looking for ways to increase your business’s visibility. You want to acquire knowledge on networking, storytelling, social media and event organizing in order to reach your goals.
The importance of understanding networking
Networking usually doesn’t bring up a lot of positive thoughts.
The first thing people think about is exchanging business cards at big, boring, commercial events. Since the internet has become a big part of our lives, the second thing people tend to think about is the huge amount of online social media (and how to deal with them…). As you see it doesn’t sound that appealing.
I am a strong believer in the value of connecting (the right) people though and I have been networking (un)consciously since I don’t know when. For years people have been telling me to start a training about networking. Now, finally, after participating in numerous networking events, building several big communities with the help of online and offline activities and talking to lots of people about their networking experiences, I have decided to share my thoughts with the world. The name I gave my view on modern networking is Business Connecting.
Mass and word-of-mouth marketing
SEO (Search Engine Optimization), SEA (Search Engine Advertising, SEM (Search Engine Marketing) are taking over or not?
Online, we are confronted with a lot of advertisement. Organizations are looking for SEO, SEA and SEM specialists in order to do the marketing work for them. More and more it seems though that people are becoming blind to the advertisement. What is becoming more important again is word-of-mouth marketing, which is spread more quickly nowadays because it also happens online.
Of course, a high Google ranking, Facebook advertisement and 10.000 followers can help you grow, but I would suggest to not fixate on it. I believe Business Connecting will give you a more sustainable and engaged audience, without spending money on mass advertisement, but instead spending time on increasing your network of relevant contacts by connecting with them more personally.
The network that will move you forward
We want to meet the right people, at the right moment, at the right place.
In the ever-changing and ever-evolving markets we see ourselves in day to day Business Connecting will help you overcome boundaries in regards to networking, communicating and implementing the right use of today’s social media platforms.
Business Connecting helps you to connect with relevant contacts that have the potential to be converted into real profitable relationships. It all starts with your connecting preferences, followed by the discovery of your story, finding your target audience, building a quality network and finally creating interesting content to share in order to communicate and engage with your audience online and offline.
The 6 steps of business connecting will lead to the creation of the basement of your (business’s) credibility and the establishment of your, online and offline, network of relevant contacts that have the potential to turn into profitable relationships. The infographic below will give you an overview of the topics that those 6 steps cover.
The last decade, I have been involved in many online and offline communities for which networking was the key towards growth. I have been part of community growth projects for non-profit organizations, corporations, start-ups, governmental institutions, international communities, sports clubs and voluntary organizations. After years of learning and experiencing I finally feel that it is time to give what I have learned back to the world. I want to provide you with insights and tools that help you and/or your business become more visible for the right people. People who can’t wait to know more about what you have to offer. All this without you having to spend money on experts, but by simply practicing the 6 Business Connecting steps.