Step 2: Your Story

How Your Story Can Attract Relevant Business Contacts

The importance of finding your why


What kind of message about my offering will attract the right people?


Why your story is so important

When talking to people or showing content online you need to have clarity on which message you want to come across. Therefore preparing a good story, in which your key message is captivated, is essential. Certain people will connect with it, others will not. The ones who will, might become part of your closer network and now or in the future maybe turn into your clients or if you are looking for a job, employer.

Your why

The why is the most important part of your story, because it makes it authentic. The why is all about your purpose, cause or belief. Your why, will attract people who believe what you believe. They can become your die-hard fans who read your content, buy your products and promote you. It’s the vision and translation of why you do what you do.

Finding your why

  1. What are the peaks of your life’s journey?
  2. What are the common themes?
  3. Finally, what is your why in a nutshell?

Finding your business’ why

1. How will your business affect the lives of the target audience?
2. How will the world be different by your business?
3. How will the world be worse off if your business ceases to exist?

My experience

I have been searching for my why for a long time. At a certain point, I started simply asking people what they thought my why was. I realized it was something I have been doing my whole life. I was always in the middle, looking for a way to connect. I am the middle child of a family of three children. I was literally in the middle of the hockey field, where I played the center midfielder. In the (voluntary) work I did I always ended up organizing events because I wanted to bring people together. I also did a lot of PR work, simply because I was interested in finding ways to make people relate to the work.

Since early childhood, I felt strong emotions when the topic inequality issues arose (I still have the poster of Martin Luther King in my apartment, of who I read a book when I was about ten years old). Partly, therefore, I felt the need to travel to other continents, in order for me to understand more of the differences in the world and get to know other cultures and perspectives. Social media gave me a tool to stay connected internationally and also start global online groups.

I always felt that things needed to change in order for ALL people to have equal possibilities in life to pursue their dreams. This is actually one of the reasons for me to start creating an e-learning course Business Connecting. I believe that there are so many people, all around the world, who have something beautiful to share but don’t have the right knowledge or financial possibilities to do this. They cannot yet see all the possibilities that exist to connect with the right audience. With the course, I want to give them guidance and make them see that they don’t need a lot of money to make their audience grow. They just need a good strategy that helps them connect with the people that are interested in their why.

“I love bringing people together, online and in person and encourage them to get the most out of themselves and their organization through these new connections. I believe that when the right people, from all over the world, connect, they will unlock their fullest potential. Not only they but also the world will benefit and change for the better.”

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