Step 5: Online Visibility

How To Make Yourself More Visible Online

The power of social media


If I want to start using social media channels for my online visibility where and how should I start?


Social media channels

Nowadays there are a lot of social media on the market. When you want to start using them you have to decide which ones will benefit you and/or your business the most. Usually, this is where your audience is. The different platforms focus on different age groups, interests and provide different communication possibilities (text, visual, video). The most used social media at the moment are: Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube and Snapchat.

Free-to-use tools

Once you start using the social media channels you will need to find and create content which you can share. There are a lot of free tools out there which can provide you with great photos, graphic design templates (for newsletters, logo’s etc.) and music (for video’s). Other tools help you to schedule posts and manage all your channels more easily. A list of tools I like to use:

  1. Management — Buffer
  2. Photos — Unsplash
  3. Graphic design — Canva
  4. Infographics — Piktochart
  5. Newsletter — Mailchimp
  6. Survey — Google Forms
  7. Video — Lumen5
  8. Music — YouTube Library

How to build your online visibility

  1. Determine your goals
  2. Choose channels
  3. Prepare your branding
  4. Create a content marketing plan
  5. Test, evaluate and adjust your social media marketing plan

My experience

I have been using a lot of social media throughout the last decade. I will share some of my early experiences

  1. Facebook
    I first got to know social media through the “Dutch Facebook” Hyves. I was not particularly interested in this platform. Only after traveling in Asia and hearing more and more people about Facebook I got interested in social media. I saw it as a way to stay connected with the people I met along the way. This is when I started to realize the connecting power of social media.
  2. Twitter 
    Twitter was interesting for me because I realized all the early adaptors of the national government (where I worked at that time) were there. With them, I, later on, created a community of social media trainers for the government.
  3. Linkedin
    LinkedIn I used more and more for connecting with people who were working at interesting companies on interesting projects or who had interesting jobs. Many times I have invited people I had never met, but who seemed interesting for a coffee. I believe most of the times their answer was yes.

For a long time, I did a lot of online marketing for different events and brands, but never realized that. In the last three years, I have started several successful Facebook groups for different brands and work/voluntary projects. Only after some time, I realized it is actually a skill to be able to build large online communities. A lot of the skills I learned by doing and trying, but I also read everything there is to read about community building and how to engage people. Instead of using the channels intuitively I started using them more strategically. For business branding purposes I started collecting and sharing specific content related to my business and consciously mentioned certain events I attended. For sure due to my online visibility, I got several jobs and several clients located all around the world.

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