20/05/2020

Branding

Ministry of Internal Affairs

The Hague

The Netherlands

2013

 

Context 

The Ministry of Internal Affairs established a project team to make new ways of working accessible at the government. Floorish was in charge of promoting new ways of working.

Contribution

Created PR material, of which among other videos about the new ways of working. Connected with key stakeholders and initiated a trainers pool of government officers from different ministries.

Achievements

1. Outreach activity and media release advertising the desired results
2. New Ways of Working Week with diverse activities at several ministries and
3. Policy document with focus points of future collaborations including a government-wide trainers pool of 50 internal web2.0 trainers