Why You Should Start Business Connecting Now
Business Connecting will help you become more visible and attract relevant contacts. The 6 steps of Business Connecting give you a strategy to turn your (new) contacts into profitable relationships and boost your business or career. The Business Connecting framework consists of 6 steps: 1. You 2. Your story 3. Audience 4. Contacts 5. Online Visibility 6. Offline Visibility
Business & Connecting
Business: the conversion of relevant contacts into profitable relationships
Connecting: the human connection before a business connection
Professionals and businesses who want to become more visible and attract relevant contacts that can be turned into profitable relationships. You are an entrepreneur, an employee or a job seeker looking for ways to increase your own or your business’s impact. You prefer to connect with other people on the basis of authenticity, trust and sincere interest. You want to acquire knowledge of modern, authentic networking.
Business Connecting is important now because of:
1. Technological unemployment and end of lifetime jobs
2. Online visibility through global connecting & sharing possibilities
3. Questionable sustainability of online mass advertisement
What you’ll get
Business connecting is about authenticity, human connection, real interest and trust. So it is not about hardcore selling, simply exchanging business cards or sharing Facebook ads.
Step 1: You – Discover your personal, energizing networking style
Step 2: Your Story – Create your authentic brand story
Step 3: Audience – Reach and engage with your target audience
Step 4: Contacts – Form a quality network of relevant contacts
Step 5: Online Visibility – Increase your visibility with suitable online marketing material
Step 6: Offline Visibility – Connect authentically with potentially relevant contacts
3 Personal Success Stories
1. Job seeker
Find a new job that would suit me better (YOU). A job that would give me more learning possibilities and would energize me more than the job I had (YOUR STORY).
For some time I had been active on several social media. I discovered that a lot of people who were working in the field I was interested in were active on Twitter (AUDIENCE). I started following more people, sharing more messages and engage with them by replying to their tweets (CONTACTS). I also visited events where I then met persons with whom I had connected with online before (ONLINE AND OFFLINE VISIBILITY). One of the persons who I was following on Twitter shared that she attended a contest. This made me realize that no matter what the value of that contest was, the fact that she could share about her participation online was good for her personal branding. Some months later I, partly because of my realization, attended a contest that was related to the field I wanted to work in. I did not only participate but also asked a manager, who I knew was managing a team I was interested in working in, for feedback on my idea. I did this by sending him a tweet. He replied and we shared some messages on the content.
Some months after the contest the manager that I had communicated with online and was managing the team that I wanted to work in shared a job offer. After sending my letter (and another tweet of course) and having the job interview I got the job!
Creating creative German courses for Dutch speakers in Berlin. For us, this meant learning mostly by having authentic conversations and through getting to know the culture of Germany (YOU). So not only lessons in a ‘classroom’ (which in our course could also be a cafe) but also by going to theatre and cinema or other places that contribute to learning (YOUR STORY).
Last year I started networking events for Dutch people in Berlin. First I made a Facebook event, followed by engaging messages. Once I saw there was enough interest I created a Facebook group (AUDIENCE). At that point, I didn’t know that I would start organising “German for Dutch speakers” courses 10 months later with a teacher I met. I created a Facebook group for our course and did research on all the networks for Dutch people in Berlin (CONTACTS). I started sharing about our courses in the online networks (ONLINE VISIBILITY) and became a member of business networks (OFFLINE VISIBILITY).
Since we started the course we have been having student groups every 2 months. We have been prototyping constantly in order to find the right offer for our target group. By now I have organised 10 networking events. What started as an event for Dutch people became an event for Dutch speakers and international friends. The events are a great place to meet interesting people who also have the potential to become a future course participant or client.
A Dutch organisation wanted to do a research project in Germany in order to learn more about their business opportunities abroad (YOU). Their online platform connects talent in temporary teams, inside and between organisations and communities (YOUR STORY). They needed to find a business in Germany that would use their platform for several months (AUDIENCE).
First of all, we shared messages about our search for a business partner in relevant social media channels and amongst people we knew (CONTACTS). Afterwards, we started meeting potential partners in order to get to know their businesses better. Once we found a partner we realized we knew a lot of other people in Germany who could be interesting for the research. We interviewed many of those people via Skype (ONLINE VISIBILITY). Also, during the visits of the Dutch organisation in Germany, they met a lot of valuable contacts from different organisations in person (OFFLINE VISIBILITY).
An organisation that was willing to use the platform was found and provided information for the research project. Equally relevant was all the information that was gathered by interviewing many key people (for the research objective) from other organisations in Germany.