Business Development Services


Floorish helps forward-thinking organisations generate new leads globally and approach new markets strategically with consulting services. To achieve your goals, Floorish will conduct extensive market, competition and customer journey analysis, create buyer personas and leverage media, events and online tools. With Floorish market entry and lead generation practices, your organisation will conquer markets successfully and flourish!

Market research will help you understand your users. Market research is any set of techniques used to gather information and better understand an organisation’s target market. This information is used to design better products, improve user experience and craft a marketing message that attracts leads.

Business connecting is modern, authentic networking on a basis of trust and sincere interest. It is not about hardcore selling, simply exchanging business cards or sharing Facebook ads. By applying the 6 steps of Business Connecting you will become visible and attract relevant contacts. The 6 steps give you a strategy to turn your (new) contacts into profitable relationships and boost your business or career. Networking skills, online and in-person, are essential nowadays because lifetime jobs are becoming scarce and online visibility is becoming more important.

In competitive landscape analysis, you identify your organisation’s major competitors and research their products, marketing and sales strategies. Competitors’ analysis will enable you to create solid business strategies that outsmart your competitors.

The customer journey is the sum of experiences that customers go through when interacting with your organisation and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the customer’s full experience. It allows you to match communication strategies with customer expectations at each stage of their journey.

A buyer persona is a detailed description of your target audience. This is a fictional person who embodies the characteristics of your best potential customer. A buyer persona definition will make you target your ideal customer.

A media/events landscape is a collection of events, magazines, newsletters, websites and other media that are relevant to the PR of your organisation’s services and/or products. A media/events landscape will make you spend your PR budget strategically and effectively.

Digital tools can be of great value for business development. They can help you find relevant data quickly, analyse them and automate engagements. This way you can cross some time-consuming and repetitive tasks from your to-do list. Certain tools provide you with relevant organisation and personality insights, other ones help you keep track of your leads, prospects and clients easily.