The importance of understanding networking

Networking usually doesn’t bring up a lot of positive thoughts. The first thing that probably comes to your mind when thinking about networking is exchanging business cards at big, boring, commercial events. Since the internet has become a big part of our lives, the second thing people tend to think about is the huge amount of online social media channels and how to manage that. It is easy to understand that ‘networking’ does not sound all that appealing.

I am a strong believer in the value of connecting (the right) people though and I have been networking (un)consciously since I don’t know when. For years people have been telling me to start a training about networking. Now, finally, after participating in numerous networking events, building several big communities with the help of online and offline activities and talking to lots of people about their networking experiences, I have decided to share my thoughts with the world. I call my view on modern networking Business Connecting.

  • Business: the conversion of relevant contacts into profitable relationships
  • Connecting: the human connection before a business connection

Business connecting is about authenticity, human connection, real interest and trust. So it is not about hardcore selling, simply exchanging business cards or sharing Facebook ads.

Questions about Business Connecting

YouI hate networking but I want more people to get to know my work, what should I do?
Your StoryWhat kind of message about my expertise or business will attract the right people?
AudienceHow can I improve the engagement with my target audience?
ContactsWhat is the best way to build a solid network of relevant contacts?
Online VisibilityI want to use social media in order to be more visible online, how should I start?
Offline VisibilityHow can I improve my networking, presentation and organising skills?

Mass and word-of-mouth marketing

Online, we are confronted with a lot of advertisement. Organisations are looking for SEO, SEA and SEM specialists in order to do the marketing work for them. It seems though that more and more people are becoming blind to the advertisement. What is becoming more relevant again is word-of-mouth marketing, which is spread faster nowadays because it also happens online.

Of course, a high Google ranking, Facebook advertisement and 10.000 followers can help you grow, but I would suggest to not fixate on it. I believe Business Connecting will give you a more sustainable and engaged audience, without spending money on mass advertisement, but instead spending time on increasing your network of relevant contacts by connecting with them more personally.

Why now?

Business Connecting is important now because of:

1. Technological unemployment and end of lifetime jobs
2. Online visibility through global connection & sharing possibilities
3. Questionable sustainability of online mass advertisement

Authenticity, human connection, real interest and trust are growing in importance. 

The network that will move you forward

We want to meet the right people, at the right moment, at the right place. Business Connecting will help you overcome boundaries in regards to networking, communicating and implementing the right use of today’s social media platforms. Business Connecting helps you to connect with relevant contacts that have the potential to be converted into real profitable relationships.

It all starts with your connecting preferences, followed by the discovery of your story, finding your target audience, building a quality network and finally creating interesting content to share in order to communicate and engage with your audience online and offline.

The 6 steps of Business Connecting will lead to the creation of the foundation of your (business’s) credibility and the establishment of your, online and offline, network of relevant contacts that have the potential to turn into profitable relationships.

My experience

The last decade, I have been involved in many online and offline communities for which networking was the key towards growth. I have been part of community growth projects for non-profit organisations, corporations, start-ups, governmental institutions, international communities, sports clubs and voluntary organisations. After years of learning and experiencing I finally feel that it is time to give what I have learned back to the world. I want to provide you with insights and tools that help you and/or your business become more visible to the right people. People who can’t wait to know more about what you have to offer. All this without you having to spend money on experts, but by simply practising the 6 Business Connecting steps.