Step 1: You
Discover your personal, energizing networking style
Step 2: Your Story
Create your authentic brand story
Step 3: Audience
Reach and engage with your target audience
Step 4: Contacts
Build a quality network of relevant contacts
Step 5: Online Visibility
Increase your visibility with suitable online marketing
Step 6: Offline Visibility
Connect authentically with potentially relevant contacts
Summary and evaluation
How to find your networking style
What is your communication style? You have a particular style of communicating. Do you know what it is, including its strengths and weaknesses, and how it compares to the styles of others? A certain communication style is not inherently better than another and staying close to your naturally preferred style is usually the best you can do in order to keep your authentic voice. More specific tips and tricks about in-person networking will be given in the lesson of step 6 ‘Offline Visibility’.
4 Different kinds of communicators
|Analytical||Analytical communicators like hard data, real numbers and tend to be suspicious of people who aren’t in command of the facts and data. They typically like very specific language and dislike vague language. They often have little patience for lots of feeling and emotional words in communication.|
Plus: Able to look at issues logically and dispassionately. This means others tend to see them as having high-levels of data and informational expertise.
Risk: They may strike certain people as being cold or unfeeling.
|Intuitive||Intuitive communicators like the big picture, they avoid getting bogged down in details and cut right to the chase. They don’t need to hear things in perfect linear order but prefer instead a broad overview that lets them easily skip right to the end point. |
Plus: Communication is quick and to the point and comfortable with big ideas and out-of-the-box thinking.
Risk: Not always having enough patience when they are in a situation that actually requires getting into nitty-gritty detail.
|Functional||Functional communicators like process, detail, timelines and well-thought-out plans. They like to communicate things in a step-by-step fashion so nothing gets missed. Their communication generally hits all the details.|
Plus: Their communication generally hits all the details and nothing gets missed.
Risk: Losing the attention of the audience.
|Personal||Personal communicators value emotional language and connection and use that as their mode of discovering what others are really thinking. They find value in assessing not just how people think, but how they feel. They tend to be good listeners and diplomats, they can smooth over conflicts, and typically have numerous friendships.|
Plus: Build deep personal relationships with others and able to pick-up ‘vibes’ that others may miss.
Risk: Occasionally seen as too emotional.
When speaking with…
An analytical communicator, lead with numbers – talk data.
An intuitive communicator, lead with the end in mind, be brief – think big picture.
A functional communicator, lead with specific questions and guide her/him a bit – think process.
A personal communicator, lead with yourself, be open and expressive, be you – think emotion.
In the Business Connecting Intermediate E-Learning, you will also get an extensive test that will reveal your natural energy online and offline.