Step 1: You
Discover your personal, energizing networking style
Step 2: Your Story
Create your authentic brand story
Step 3: Audience
Reach and engage with your target audience
Step 4: Contacts
Build a quality network of relevant contacts
Step 5: Online Visibility
Increase your visibility with suitable online marketing
Step 6: Offline Visibility
Connect authentically with potentially relevant contacts
Summary and evaluation
Reflect on your story
Reflect on your life and business journey so far and write down the main events. The aim is to find your authentic brand story. Questions that can help you are:
- What are the peaks of your life’s journey?
- What are the common themes of your life?
- How will your expertise/business affect the lives of your target audience?
- How will the world be worse off if your expertise will not be used or your business ceases to exist?