12/01/2018

BUSINESS CONNECTING BEGINNER E-LEARNING

Exercise


Reflect on your story

Reflect on your life and business journey so far and write down the main events. The aim is to find your authentic brand story. Questions that can help you are:

Life-related questions:

  • What are the peaks of your life’s journey?
  • What are the common themes of your life?

Business-related questions:

  • How will your expertise/business affect the lives of your target audience?
  • How will the world be worse off if your expertise will not be used or your business ceases to exist?