24/09/2021

Lead Generation Project

 

MCS Global Ltd

Maidenhead

UK

2021

 

 

Context

MCS Global LTD needed sales and marketing coordination for the Benelux market in order to position their rental software. Floorish stepped in to achieve this. 

Contribution

Floorish began by researching the customer journey, buyer persona, competitive and media landscape. In order to optimize the lead generation process, Floorish introduced digital tools.

Achievements

1. Established the customer journey, buyer persona, competitive and media landscape
2. Introduced digital tools in research, marketing and sales 
3. Created a PR strategy including PR material for magazines, websites and social media 

Reference

“Floor and I worked in sales and marketing for a UK-based software company. We worked in different geographic territories. France had my focus and Floor targetted the Benelux. While working with her I experienced her as very dynamic and full of creative ideas in the areas of marketing and lead creation.” Béatrice Lyons, Sales & Marketing Coordinator