Ten Directions was looking for help with the expansion of their leadership training to the European market. Floorish led the strategic online outreach to achieve this.
Floorish created buyer personas of the ideal training participants and made a media landscape followed up by an online marketing campaign. The focus was sharing of inspirational messages in relevant online groups and engagement with super promoters (influencers).
1. Online PR in 30 European countries
2. 100.000 Potential leadership training participants were reached
3. Five European leadership training participants