Market Entry Project


Your Health & Care

Newcastle upon Tyne

United Kingdom




The organisation Your Health & Care asked Floorish to deliver European landscape research for their online well-being platform for the elderly in care homes, Peggi.


Market analysis with a focus on the care home markets in Germany, France and Spain. The report scrutinized the governments’ perspectives on e-health, differences in business cultures and the potential competitors, customers and business partners.


1. Identification of the relevant competitors through desktop research
2. Analysis of the opportunities for Peggi on the care home markets in Germany, France and Spain
3. Clarity on Peggi’s market entry strategy in Europe


“Floor was recommended to me as a European market/business analysis expert. I sensed that she would surpass my expectation with her strong critical thinking and insights. She is a fantastic professional and inspirational human – bright, brave and loves working across a variety of themes. I highly recommend her.” Rute Chieffi, Director Your Health & Care