19/05/2020

Market Research

 

Your Health & Care

Newcastle upon Tyne

United Kingdom

2020

 

Context

The organisation Your Health & Care asked Floorish to deliver a European landscape research for their online well-being platform for the elderly, Peggi.

Contribution

Landscape analysis with a focus on the care home market in Germany, France and Spain. The report scrutinized the governments’ perspectives on e-health, differences in business cultures, potential competitors, customers and business partners.

Achievements

1. Identification of the relevant competitors through desktop research
2. Analysis of the opportunities for Peggi on the care home markets in Germany, France and Spain
3. Clarity on Peggi’s market entry strategy in Europe